ARE WE THERE YET
To provide an engaging and provocative social media campaign to promote a one-month Kickstarter aiming to raise at least £10,000, build awareness and online presence of the project and lay the foundations for future book sales and exhibitions.
£15,439 raised via 328 backers through Kickstarter - £5,439 above minimum target.
2,685 net new followers across Facebook, Twitter & Instagram
Total campaign impressions totalling 652,142 over just thirteen weeks
Total engagements of 20,559, with 16,073 occurring during the Kickstarter period.