The Bristol Green Capital Partnership (BGCP) is a CIC originally set up to secure the European Green Capital Award for Bristol, which it achieved successfully.
In 2015 the Green Capital Year was delivered by a separate private organisation named “Bristol 2015” – and since then BGCP has focused its efforts on continuing to develop Bristol as a “low carbon city with a high quality of life for all”, using its position as an independent leadership organisation with over 800 member organisations.
Our relationship with BGCP started in 2015 when we delivered a bespoke marketing package for their “Fairtrade Day” Event. Since that success, we have been tasked with digital strategy and delivery for their regularly scheduled events and campaigns from Healthy City Week to Mayoral Hustings events.
We have worked on a number of projects for Bristol Green Capital Partnership – here's just a few key results from various projects:
Regularly high attendances at their quarterly gatherings, which are held for their network of 800 member organisations across the city. At these gatherings there is often a call to action such as filling out a consultation or joining with a particular campaign - these goals always peak in performance during our digital involvement, while channel engagement rates peak during our live tweet and posting activity during events.
We have worked on Healthy City Week now for two years running. The latest festival saw us hit all our stretch KPIs for quantitative goals, 21% of traffic referral from social media, and 6,000 uses of the hashtags #HealthyBristol and #HealthyCityWeek.
We have helped BGCP thrive in 21st century comms, like helping them run a “Twitter hour” for their Good Transport Plan, ensuring they develop an essential presence on LinkedIn through a company page, involvement in Groups and so on, and ensuring their small budgets are cost effective when placing public-facing, awareness-raising adverts on Facebook.