#SHEvotes was a campaign solely dedicated to encouraging women under the age of 30 to vote, using a brandless platform to inspire and share creative acts, artwork and words of encouragement with young women all around the UK.
When it comes to age and gender, young women are one of the least likely groups to use their vote. This is bad, not only because it means a whole section of society has a muted political voice, but also because young women tend to be the most progressive, most inclusive voters.
From social change to climate change, women lead the way on decisive, powerful action towards a better future. Ensuring that the voices of young women were heard in the 2019 General Election was vital.
We had less than two weeks to engage young women in the General Election, especially those outside the political bubble.
In just two weeks #SHEvotes racked up over 2 million organic impressions on its channels alone.
#SHEvotes was shared by the likes of Emma Watson, Gemma Styles and Daisy Lowe and many more.
It will take a few months for the final reports and data analysis of the last general election to come out so we’re still in the dark on how turnout went regarding the number of young women who went to the polls. However, what we do have is some pretty good data on how young women voted, and it was exactly what we were hoping for.
In the end we saw young women vote overwhelmingly for parties with more progressive policies; visibly rejecting the conservative ideologies that have been responsible for so much suffering over the past decade and beyond.
In just 2 weeks:
Engagements: just under 40,000 key engagements
Engagement rate: 2% avg.
Impressions from channels (not including hashtag reach): 2 million organic impressions
New followers: 5,000 new followers
Hashtag use (see below broken down into channels)
Hashtag on Twitter:
6.5k tweets using #SHEvotes
77 million potential reach
Hashtag on Instagram:
135k feed interactions