Whether you were glued to the show from day one or did your best to avoid a single episode, with average viewing figures of three million, you can’t deny that Love Island is now a big part of the British summer for younger audiences. Adya Rana, our Guest Writer from My Green Pod wanted to find out just how highly this audience ranks environmental values and climate change awareness in their immediate consciousness and lifestyle. By launching a new campaign, #LoveYourIsland, Adya ran online surveys to get some interesting answers, and the results may surprise you...
This summer the British public has enjoyed watching yet another fun-and-sun-loving group of
twenty-somethings find love and happiness under the Spanish sun on the idyllic island of
But what viewers and islanders may not have known is that Mallorca has also proven itself this
year to be an example to all romantic island destinations by showing its love and respect for the
planet and future generations; banning all plastic on its beaches to be plastic-free by 2020. The
Mallorcan government and its locals understand how important looking after the environment is to
their current and future ecosystem. People really care about the preservation of their coastlines.
So we thought it would be interesting to investigate how much of passion for the planet is
prevalent back home in the U.K. Our own island does, after all, also boast many of its own
beautiful beaches, fields and forests. But how highly do we value them?
On the surface, our #LoveYourIsland questionnaires were light-hearted and playful, asking
respondents whether they would stop dating someone if they didn’t believe in climate change,
and whether it would be a turn-off if their date didn’t recycle. To us, ever-conscious of the
devastating impact of deforestation and consequential climate change already affecting
communities, with some of the hottest temperatures on record this summer, the answers are no-brainers.
If every day, in every country, thousands are catching water-borne diseases from floods, incurring
droughts, and suffering food shortages as a result of climate change, how can we casually look
past a date saying they don’t believe in climate change, or that they don’t mind not recycling?
And yet 60% of our respondents said they would continue to date a climate denier, with
43% stating that they wouldn’t be turned off if their date didn’t recycle.
These results reveal that many people still have a long way to go in integrating climate change
awareness into their immediate consciousness and lifestyle. And this lack of consciousness
needs to be addressed if we are to successfully meet the rate of environmental change that is
urgently required. Because if left unaddressed, not being able to tune in at 9pm to watch future
Jacks and Danis fall in love due to hurricane and flood-induced power-cuts could soon not be too
far-fetched a scenario.
Thankfully, shaping a community’s values by encouraging behavioural change is very much
possible. There are ten basic values common to all humans: universalism, benevolence,
conformity & tradition, security, power, achievement, hedonism, stimulation and self-direction.
And as highlighted by renowned sustainable economist Kate Raworth in her bestseller Doughnut
Economics, “just like muscles - the more often any one value is engaged, the stronger it
becomes.” So here’s to stimulating the universalism, benevolence, power and self-direction to
nurture islands, countries, entire continents of thoughtful, environmentally-conscious individuals
who are green in all aspects of their lives. Here’s to passionately promoting green lifestyles, for a
long, (earth-)loving and happy future together.
Would you continue to date a climate-denier?
Would be turned off if their date didn’t recycle?
We still have a long way to go, but bringing climate change higher up in your list of values in all aspects of life, given it is so important, can be easier than you think. And why not start with the products that you buy? Check out the products page of MyGreenPod which enable green living in different aspects of our lifestyle, and give Adya Rana, My Green Pod and Kate Raworth a follow on Twitter.