WORLD VALUES DAY
World Values Day, run by the UK Values Alliance, is a day run every year dedicated to putting values at the heart of society, with events and activities globally and online.
The very first World Values Day was to launch on Thursday October 20th, 2016, as a testbed for the concept in future years. With the event schedule and global activity more or less secured, World Values Day required our help to create and deliver a digital strategy to maximise the impact of the event.
Over a quarter of a million reached on social media, and growth of fans, followers and subscribers of 1,500.
The hashtag #WorldValuesDay was used nearly 8,000 times across 67 countries on Twitter alone – with 4,750 uses on World Values Day itself.
Two primary videos developed for the campaign received 18,000 views and 160 hours of watch time between them.
It was agreed to run another World Values Day in 2017 after the great success of 2016.